![IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand](https://i.pinimg.com/originals/04/52/bc/0452bcc220453a5c6c5bbb961b21fae1.jpg)
IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand
Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41dWs5fmeWL._SX350_BO1,204,203,200_.jpg)
Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books
![Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books](https://images-eu.ssl-images-amazon.com/images/I/41C0mm4b7UL._AC_UL320_SR214,320_.jpg)
Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books
![Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… " Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… "](https://pbs.twimg.com/media/Dc2BP-kXUAATw9S.jpg)